Fashion marketing in a social media world.

I had an assignment from school to blog on a topic of choice for 5 weeks and well,
since I am doing a marketing specialisation at the moment, fashion marketing seemed
like a relevant topic for me. I guess some of you are already familiar with what you are
about to read and for the rest I hope you find it interesting!

Over the past 10 years marketers have been gradually integrating social media into
their marketing strategies. In my series of blog posts I will focus my research on
how the fashion marketing has changed with the help of social media by analyzing
a couple of companies, which successfully use social media as a marketing tool.

No Summer in the Netherlands

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primark cardigan and boots | vintage belt and sunglasses | zara bag | h&m pants

Dusters in Amsterdam

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primark duster coat | forever 21 backpack | h&m jeans | asos boots | vintage sunglasses | topshop necklace

Eiffel Power

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 & other stories dress | karen millen bag | zara shoes | michael kors watch | vintage sunglasses

Le Marais

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forever 21 bag, sunglasses | zara skirt | vintage bomber | ethnia earrings | sandro paris sneackers