Monthly Archives: January 2016

Fashion marketing in a social media world.

I had an assignment from school to blog on a topic of choice for 5 weeks and well,
since I am doing a marketing specialisation at the moment, fashion marketing seemed
like a relevant topic for me. I guess some of you are already familiar with what you are
about to read and for the rest I hope you find it interesting!

Over the past 10 years marketers have been gradually integrating social media into
their marketing strategies. In my series of blog posts I will focus my research on
how the fashion marketing has changed with the help of social media by analyzing
a couple of companies, which successfully use social media as a marketing tool.