Posts By Valentine

Post Valentine with Raya Valentine

I was gonna talk about the things that I am in love with but then I started writing and it turned out way too long so I decided to post them separately. What I wanted to do with this post was to say that no, I am not in love with a person but I do feel in love. I have never in my life felt so calm and content and I am not just happy but in love with that feeling.

I am also in love with those rainbows on the pages of my book. I am in love with the sound of piano while falling asleep.

I am in love with the view from my window.
In the back you see a beautiful 19th century house, which is a museum and close to it is the top of the Nicolaï kerk. Then theres a park, which is still quite green even at this time of the year. I love the architecture and the whole landscape and like to pretend that the canal is kind of a wall between me and the beautiful houses and their park, where women with gowns are sipping champagne all day. I don’t necessarily want to join them, because I am also fascinated by all the bikers that go pass my house. It’s a relatively busy street so a lot of people rushing to work in the morning. I like to see them rush. It’s funny because you don’t always know if they are enthusiastic about their job or are they running late because their job is so shitty that there’s no will power to get ready on time. Or maybe they just  like biking fast.

Then later in the day a lot of kids with their parents, as well as tourists, who are I would suppose just taking a walk in the neighbourhood . Then in the night there are all these young people, drunken singing and on their way to more fun, hopefully.

Aside all the bikers there are the sidewalk people. They pass by and there isn’t almost anyone who does not dare to look. It’s way too interesting, there I am, sitting on my chair, facing the window, writing this. Kids always stop and take a second to see what’s happening and most of the time they can’t walk away because we start smiling to each other and it’s just way too much fun.

I think now you think I sit at the window and stare at people all day everyday. Not really, maybe once a day and then I have it. Because I can see the world moving but I am safe and still at home at the same time. Sometimes I sit on the stairs in front of my house and enjoy a cigarette. It’s the best when it rains. There’s a shelter so I sit on the dry stairs and look at that beautiful view on the other side of the canal. In silence. Listening to the rain. If I wasn’t having a good day taking that moment for myself would change the situation. Take it all in. You would be surprised how much energy there is in the air. You just have to be able to assimilate it.

It doesn’t happen very often but sometimes I catch the sunset and then my room becomes pink and I just keep looking outside.

Where are you now?

I have been gone too long and in that time I learned a great deal. I am back here to write about some of it, to tell you the story of how my life has changed recently and talk about the future. I am gonna jump into the deep, and I will be very honest about my happiness as well as my darkness.

People keep asking me where do I see myself in 10 years. In order to answer that question I first need to know where I am now. Do you know where you are now?

I had the unfortunate (still quite fun) but also pretty heavy situation of having to work next to my studies, and I like to blame the lack of internships on it. How am I supposed to do free work and build up my resume when someone has to pay my rent eventually. I also don’t tell people about my blog anymore, when they find out about it and ask me why I don’t keep publishing, well it gets really hard when I have a 30 hour work week and still need to visit classes and study. Next to that I have a social life and need to build my contacts as well, right?

Anyway, I wanted to talk about the last few months. About the fact that I started loving myself for who I am and started choosing for myself. Things have changed in a way that I decided to quit a toxic relationship and take some important steps in my life. In the past few ‘free’ months I took time to reevaluate decisions that I have already made but also think about the ones that are about to be taken. I have always believed that when I get older I would only have the job I enjoy and it makes me happy but life happens and then you just have to deal with it.

Everyone who thought that I will be working in fashion, no I am not. I am working as a bartender and I love it, special beers became my hobby and it has opened a whole new and different world for me. I have met so many new people, many of them have stayed friends through my ‘accidental’ hobby.

Currently I have undertaken a lot of projects, and the thing I am very happy about is that I am so conscious about each one of them and what can I learn that for me that is already the first step. What I can say for now is that I am working on a fashion related project with a talented friend of mine and we are about to launch our website in the coming week. You could check out our Facebook page – AIDAROV. It has been a project in the making for some time now and even though I blamed its postponing on my busy schedule, truth is I was not inspired enough. Now I feel full of passion and inspiration and slowly but steadily we hope to create something beautiful out of it.

I haven’t given up my dream to work in fashion but what I realised is what I mentioned in the beginning of this article – where am i now? I am obviously not talking about my geographical location but the stage in my life on a more personal level.

I feel like I have a lot to talk about, a lot of realisations, a lot of plans and whole lot of love. I am not giving any promises and coming up dates for my publications. I will be back when I am. Because life must not happen on schedule and I don’t know where the hell will I be in a week or two or in 10 years.

 

Fashion marketing in a social media world.

I had an assignment from school to blog on a topic of choice for 5 weeks and well,
since I am doing a marketing specialisation at the moment, fashion marketing seemed
like a relevant topic for me. I guess some of you are already familiar with what you are
about to read and for the rest I hope you find it interesting!

Over the past 10 years marketers have been gradually integrating social media into
their marketing strategies. In my series of blog posts I will focus my research on
how the fashion marketing has changed with the help of social media by analyzing
a couple of companies, which successfully use social media as a marketing tool.

No Summer in the Netherlands

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primark cardigan and boots | vintage belt and sunglasses | zara bag | h&m pants

Dusters in Amsterdam

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primark duster coat | forever 21 backpack | h&m jeans | asos boots | vintage sunglasses | topshop necklace